Yoast — Yoast makes SEO plugins and tools for WordPress and Shopify sites, plus SEO training courses.

What does Yoast do?

Yoast builds SEO plugins and apps that give website owners real-time content analysis, AI-assisted title and description generation, redirect management, internal linking suggestions, and structured data to help pages rank in search engines and appear correctly in AI systems like ChatGPT and Gemini. Its core products are the free and Premium Yoast SEO plugin for WordPress, a WooCommerce-specific SEO plan, an AI+ plan with brand monitoring across AI platforms, and a separate Yoast SEO app for Shopify stores. The company also runs the Yoast SEO Academy, an online course catalog covering topics like keyword research and structured data.

Who is Yoast a good fit for?

Yoast serves WordPress site owners, including entrepreneurs, in-house marketing teams, content publishers, and niche site owners, as well as WooCommerce store owners, ecommerce marketers, and DTC brands. It also serves Shopify merchants through a separate SEO app. The site mentions use cases including law firms, media outlets, content-heavy SaaS sites, and online stores.

What services does Yoast offer?

Yoast SEO (free plugin)

A free WordPress plugin providing SEO fundamentals, including an llms.txt feature for AI systems.

Yoast SEO Premium

A paid WordPress plugin subscription adding real-time content analysis, AI-assisted title/description generation, a redirect manager, internal linking tool, social preview tool, SEO workouts, crawl optimization settings, and a front-end SEO inspector. It now also includes the former Local SEO, News SEO, and Video SEO add-ons plus one seat for the Yoast SEO Google Docs Add-on.

Yoast WooCommerce SEO

A subscription for WooCommerce stores that includes everything in Yoast SEO Premium plus product-specific content analysis, structured data for products/prices/reviews, WooCommerce-specific XML sitemaps, canonical URL management, and AI-generated product metadata.

Yoast SEO AI+

A WordPress package combining all WooCommerce SEO features with AI brand monitoring, tracking brand visibility, sentiment, and citations across ChatGPT, Gemini, Perplexity, and Claude.

Yoast SEO for Shopify

A Shopify app offering real-time SEO guidance for eCommerce and DTC teams to optimize content and product pages, functional in 27 languages, with a 14-day free trial.

Yoast SEO Academy

A catalog of free and premium online courses covering SEO topics such as keyword research and structured data, which the site says has helped over 300,000 people.

How much does it cost?

Yoast SEO Premium costs $118.80/year (ex. VAT). Yoast WooCommerce SEO costs $178.80/year (ex. VAT). Yoast SEO AI+ costs $358.80/year (ex. VAT). Yoast SEO for Shopify costs $19/30 days (ex. VAT) with a 14-day free trial. The free Yoast SEO WordPress plugin has no cost.

Details worth knowing

• Founded in 2010 by Joost de Valk.
• The Yoast SEO plugin is active on more than 13 million websites.
• The company has about 110 employees, with roughly 70 based in Wijchen, the Netherlands, and the rest distributed globally.
• The Yoast SEO Academy has helped over 300,000 people learn SEO.
• Yoast contributes to the schema.org project alongside Google and Microsoft.
• Yoast SEO for Shopify is functional in 27 different languages.
• As of July 1, 2025, Yoast consolidated ten separate WordPress plugins/bundles into two plans: Yoast SEO Premium and Yoast WooCommerce SEO.
• Registered as Yoast BV, Chamber of Commerce (KvK) number 55404367, based in Wijchen, The Netherlands.

How do you get in touch?

Yoast offers support at support@yoast.com, 24/7 chat and email support for Premium subscribers, a help center and free WordPress.org support forums for free-plugin users, and a contact form on its website. Support is only offered in English, and phone calls are not used for support inquiries.

Common questions

How much does Yoast SEO Premium cost?

Yoast SEO Premium costs $118.80 per year, excluding VAT, billed annually.

What's included in Yoast SEO Premium that isn't in the free plugin?

Premium adds real-time SEO content analysis in the editor, unlimited use of AI features (beta) for titles and descriptions, a redirect manager, an internal linking tool, a social preview tool, SEO workouts, premium crawl optimization settings, a front-end SEO inspector, one seat for the Yoast SEO Google Docs Add-on, and the former Local SEO, News SEO, and Video SEO add-ons.

Does Yoast have a plugin specifically for WooCommerce stores?

Yes, Yoast WooCommerce SEO includes everything in Yoast SEO Premium plus product-optimized content analysis, structured data for products and reviews, WooCommerce-specific XML sitemaps, canonical URL management, and AI-generated product metadata, for $178.80/year (ex. VAT).

Does Yoast offer anything for Shopify?

Yes, Yoast SEO for Shopify is a separate app that gives eCommerce and DTC teams real-time SEO guidance for content and product pages, priced at $19 per 30 days (ex. VAT) with a 14-day free trial.

What happened to Yoast's older plugins like Local SEO, News SEO, and Video SEO?

As of July 31, 2025, those add-ons and other bundles were folded into the new Yoast SEO Premium and Yoast WooCommerce SEO plans, and existing subscribers were automatically transitioned to the new plans.

How can I get support from Yoast?

You can email support@yoast.com, use 24/7 chat if you have a Premium subscription, browse the help center, or post in the free WordPress.org support forums; support is offered only in English.